Bayberry, 2022

Personal Project
Packaging, Branding, Typography, Pattern design

This project is a tribute to the timeless beauty of candles. My profound affection for these fragrant illuminators led me to create a unique brand and packaging, as a way of expressing my admiration. The rich history of bayberry candles dates back to America's colonial times, when a wax shortage prompted the discovery that the berries of the bayberry shrub could be boiled down to produce wax. Since then, these candles have come to symbolize health and prosperity. My sincere hope is that this brand will come to life one day. Until then, it lives in mock ups.  

vridhhi chaudhry 2023 © All rights reserved
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